Not many people know this, but the cable companies are also jumping onto personalized advertising on linear TV. Bell calls it “dynamic ad insertion”. Product placement can be personalized within broadcast TV shows through the cable box. The bus stop display in that one shot in CSI has a Viagra ad or a Crest ad or whatever, and it’s different for every viewer.
They seem quite confident about their ability to target individuals, which begs the question of where the targeting data is coming from. How much of our internet and cellular data is being hoovered up by the telecom provider for advertising purposes? Nobody knows…
This sort of makes the Rogers/Shaw merger and the Bell Media acquisitions make more sense. They get the media properties. Control all the information pipelines and charge advertisers for access.
Excellent analysis of how digital streaming ads, like those on Amazon Prime, differ from traditional cable. The precision of Amazon’s ad targeting through extensive data collection offers a stark contrast, and it's intriguing how this approach extends across emerging platforms like Loklok .
Your article highlights an important issue—opting out of ads doesn’t fully shield consumers from data exploitation. Exploring solutions for more transparent data practices could be an engaging continuation of this conversation.
Not many people know this, but the cable companies are also jumping onto personalized advertising on linear TV. Bell calls it “dynamic ad insertion”. Product placement can be personalized within broadcast TV shows through the cable box. The bus stop display in that one shot in CSI has a Viagra ad or a Crest ad or whatever, and it’s different for every viewer.
They seem quite confident about their ability to target individuals, which begs the question of where the targeting data is coming from. How much of our internet and cellular data is being hoovered up by the telecom provider for advertising purposes? Nobody knows…
This sort of makes the Rogers/Shaw merger and the Bell Media acquisitions make more sense. They get the media properties. Control all the information pipelines and charge advertisers for access.
Hi there,
Excellent analysis of how digital streaming ads, like those on Amazon Prime, differ from traditional cable. The precision of Amazon’s ad targeting through extensive data collection offers a stark contrast, and it's intriguing how this approach extends across emerging platforms like Loklok .
Your article highlights an important issue—opting out of ads doesn’t fully shield consumers from data exploitation. Exploring solutions for more transparent data practices could be an engaging continuation of this conversation.
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